Whether it’s connecting with prospective therapy clients or building high-quality backlinks to your therapist website to improve search engine optimization (SEO), investing in a good online therapist directory can be an excellent way to market your practice and step up your business.

Amellia Willson of Search Engine Journal notes to “view directories as a source of traffic and trust.In addition to improving visibility and search engine ranking, a reputable directory listing can provide a vote of confidence in you to prospective clients.

But simply having a listing on any directory does not guarantee results. A lot depends on the therapist directory you choose. Before you take the time to fill out your profiles or pay service fees, do your research and compare. Consider:

  • How reputable is this website? If a prospective client viewed your your profile on this website, would they view your practice as legitimate?
  • How likely will my target audience visit this site? If it’s not likely, it might not worth listing your business unless it’s a free listing and the website has a decent Alexa ranking.

Here’s a selection of online therapist directories along with some pros and cons for each to help you make an informed decision for your individual therapy practice.

 

1.   Psychology Today

 

Psychology Today is a name that is widely known and often pops up on the first page of Google whenever you’re looking to find answers for your psychological problems.

Pros:

It is unique because it is the largest platform of its kind and a highly authoritative website with lots of traffic flowing because of its high ranking. You get a backlink for your website that helps with SEO.

Cons:

Because of its popularity and widespread use, it can make it difficult for therapists to get recognized because the of the large pool of candidates trying to find their place.

Cost (as of July 2021):

$29.95 per month.

Alexa Ranking (as of July 2021):

#2,203 in global internet engagement

 

2.   Good Therapy

Good Therapy is another pioneer of therapist directories that has been active for more than a decade. It is the most significant competitor to Psychology Today.

Pros:

Getting a referral is easier here as there’s a guarantee to get at least one in the first three months of your listing, so it can help you set off easier. Also, it’s more convenient for group practices, rehab and treatment centers.

Cons:

Good Therapy comes with some strict guidelines to set up, which is also good as it reduces the competition. It might be a good option if you don’t prioritize a backlink as it does not provide one.

Cost (as of July 2021):

$27.75-29.95 per month for basic membership depending on contract length. Premium and Pro Memberships are also available.

Alexa Ranking (as of July 2021):

#30,562 in global internet engagement

 

3.   TherapyDen

 

TherapyDen is a free, online therapist directory that can help you bring more therapy clients to your doorstep.

Pros:

It’s free and reputable. TherapyDen ranks for more than 10,000 therapy-related keywords and has over 140+ filters that help a potential client hone in to the type of therapist they’re seeking. So, your chances of matching with an ideal client may be more likely here.

Cons:

As it’s relatively new, it’s still building its audience, so you won’t expect a swarm of visitors here as you would on Psychology Today, but it also helps you secure a visible spot more quickly.

Cost (as of July 2021):

Free for basic profile. Premium account also available.

Alexa Ranking (as of July 2021):

#213,696 in global internet engagement

 

4.   TherapyTribe

Founded in 2005, TherapyTribe is a user-friendly website that ranks highly for many therapy-related keywords. One of its most distinctive features is its use of “tribes” (online mental health support communities) where people experiencing common mental health issues can discuss and share resources.

Pros:

Includes in-depth information about your practice, a backlink to your website, and the ability to feature a video. Their geographic technology feature displays your therapist profile in nearby areas. Profile statistics are available.

Cons:

As it’s still in the growing stage, you may find traffic to your therapist profile a little inconsistent.

Cost (as of July 2021):

$29.95 per month (first month free) or $299 per year.

Alexa Ranking (as of July 2021):

#371,277 in global internet engagement

 

5. Find A Therapist

Findatherapist.com was the #2 Google result for “therapist finder” and #3 Google result for “find a therapist” in July 2021.

Pros and cons:

While it doesn’t have the global reach yet of its major competitors, Psychology Today and GoodTherapy.org), the reduced monthly cost and backlink to your website are definite perks consider.

Cost (as of July 2021):

$9.95 per month or $99.95 per year

Alexa Ranking (as of July 2021):

#773,894 in global internet engagement

 

6. Therapy for Black Girls

Therapy for Black Girls is a beautifully designed website dedicated to “encouraging the mental wellness of Black women and girls” and provides a therapist directory for locating therapists who specialize in providing mental health services for black women and girls.

Pros:

Black-woman owned, this is a wonderful service for finding therapists for a generally underserved population. Clients are able to search geographically and filter for virtual therapy options. Badges are available to include on your therapy website.

Cons:

Relatively new and established in 2014, the reach for this website has a lot of room for growth however, the specific niche of black women and girls will help you connect with clients if this is an area of your expertise. Also, creating a listing is a great way of showing your support for black women and girls in line with the website’s mission:

The mission of Therapy for Black Girls is to sustain and grow an engaged community centered on the mental health needs of Black women and girls.

Cost (as of July 2021):

$15 per month or $180 per year

Alexa Ranking (as of July 2021):

#773,894 in global internet engagement

 

7. SouthAsianTherapists.org

screenshot of SouthAsianTherapists.org website featuring an illustration of a brown-skinned woman sitting in a purple chair wearing a deep fuchsia shirt and orange track pants looking at a mobile phone. Find a South Asian Therapist Therapist Near You in purple headline text appears above an orange button that says Search the Directory.

SouthAsianTherapists.org helps clients find culturally sensitive and quality therapists of South Asian descent. Their directory includes therapists of Indian, Pakistani, Bangladeshi, Sri Lankan, Afghani and Nepali heritage.

Pros:

South Asian American woman-owned, this sensitive website provides a valuable resource for South Asian clients who are able to search for a therapist by location, session type (online, in-person, phone, and in-home visits) as well as by language. Thorough profiles include a backlink to your practice’s website, as well as a telephone number and email address and don’t require you to communicate through the SouthAsianTherapists.org website.

Cons:

Founded in June 2020, this directory is new to the online space and has room to grow. Its newness can be a benefit for you in terms of visibility to prospective clients within your region searching for culturally sensitive support.

Cost (as of July 2021):

$18.99 per month or $189.99 per year

Alexa Ranking (as of July 2021):

#2,663,925 in global internet engagement

 

Find Local Therapist and Professional Organization Directories

photo of APA Find A Psychologist Directory website homepage

Depending on where you live, there may be local therapist directories for you to create a profile. Do a Google search for your city, county or state and “therapist directory” (or a similar search) to identify directories that would help prospective clients find you. Any links you can provide to your website from other reputable websites will help improve your Google search result ranking and other popular search engines. Professional organizations such as the American Psychologist Association and National Asian American Pacific Islander Mental Health Association may also provide directories for you to promote your practice. Don’t forget to research if there are directories for any of your specialties (e.g., “Aspergers therapist directory” or “EMDR therapist directory”) as well.

 

Don’t forget the free business profiles on high-profile websites

Google My Business

Bing Places for Business

LinkedIn

Facebook Business page

Angie’s List

and more…

 

Additional resources

40 Online Counseling Directories To Help You Get Found Online (Tamara Suttle)

Backlinks (Moz)

Google Discusses Backlinks (Search Engine Journal)

Alexa Rank: Everything You Need to Know About It (Kinsta)