When it comes to building your therapist website, the ever-changing online environment can make marketing a challenge. Just like following evidence-based processes are key to being a great therapist, making data-informed decisions can help you stay on top of the ever-changing tide of digital marketing best practices. The following tips are for mental health professionals looking to enhance their marketing strategy.

1. Connect with your ideal clients using empathetic, easy-to-understand copywriting

  • Use short, concise chunks of text rather than long, run-on sentences that are difficult to read. Generally speaking, people’s attention spans have shortened significantly over the last decade. When you’re creating content for your website, aim to write at a seventh-grade level.
  • Clarify psychological terminology. When it comes to your therapeutic orientation, it may feel like second nature to use “jargon”.  But the truth is, your clients may not don’t know-nor understand. It’s important to clarify any psychology terminology or provide links for more information.  Be sure to tell your prospective clients what working with you will be like.
  • Share small parts of your personal story. One of the best ways to connect with clients, readers, or your audience, is by using the concept of storytelling.

Critical functions of storytelling:

  • A personalized approach can make people seeking therapy feel more comfortable reaching out to you.
  • It’s an authentic marketing approach and compelling to read.
  • Incorporate storytelling into your marketing approach is by giving your “about me” page the attention it deserves. Offer potential clients information to help them understand who you are, why you’re passionate about what you do. Ask yourself, “how would my colleagues describe me and my work?”

2. Use consistent branding

Branding is researching, refining, and implementing distinctive features to your business so that potential clients can associate your brand with your services. As a therapist, the word branding may feel very “corporate” or “business-like.” However, branding plays an important role in connecting with clients. A lack of intention, unmemorable marketing materials, or an unclear identity will ultimately result in a struggle to attract clients.

Building your brand identity requires a few things:

  • Your ideal client
  • Their pain points
  • And your value proposition

Once you have a clear idea together, consider the following:

  • Making a list of buzzwords that resonate with your ideal clients. Think about how you want them to remember you and your brand.
  • Think about what inspires your work, and use it for brand inspiration. What kind of message do you want your clients to receive?
  • A color palette. Pick a few colors to use on your branding images, like logos, business cards, and your website.

3. Incorporate easy-to-use navigation

It can be easy to forget that people don’t always go to your website on their computers. Making your website mobile-friendly is one of the best things you can do for your practice. Fortunately, it’s simple to do. A “responsive” website, or in other words, mobile-friendly, is good to keep in mind. So whatever template you decide to use, make sure it’s responsive (most are these days). This also helps maintain consistency and gives a boost to your search engine rankings.

4. Clear and easy-to-use call to action (CTA)

A core piece of your online marketing is your “call to action.” This is where you encourage your readers and potential clients to take action and contact you at the end of your page. Then, you provide them with a simple way to take that action, such as providing a link to your scheduling system or contact form.

Example: “If you’re ready to take the first step in your healing journey, contact me today for a free 15-minute phone consultation”.

Then, include a link to your contact form. Remember to make it as easy as possible to reach you. If it’s unclear how to schedule a session, many clients will leave your website without contacting you.

5. Include links to your professional profiles

If you’re not incorporating links to your professional profiles yet, now is the time. This allows your readers to connect with you and get a better understanding of who you are. Consider including links to your:

  • Social media pages (which should also reflect your brand)
  • Professional profiles, like your Psychology Today profile
  • Any professional organizations you’re a part of
  • Any other therapist directories you’re in

6. Use a professional headshot that reflects your personality and approach

If you don’t have a professional headshot, you may want to consider hiring a photographer. Once you have a good quality photo, it’s time to put it on your site. Whether you decide to put it on your “about” page or your landing page, ensure it’s professional quality.

When it comes to stock photos, you may want to think twice about using them. People are much more likely to connect with a genuine photo of you or your office space than a random person’s stock photo in a therapy room.

7. Include a strong “about” page

Your readers and potential clients need to feel like they know you before doing any business with you. So, having a strong about page is essential in building trust. However, it’s important to remember that your about page isn’t about you.

While it’s a space for you to provide info about yourself, it should be written in a way that serves your potential clients. Take the time to establish that you understand their challenges and struggles they’re facing, and make it crystal clear that you have the solution.

8. Maintenance & security

It’s essential to take the steps necessary to keep your WordPress website secure and working as intended. The WordPress Maintenance & Security Package is for therapists and counselors who currently use WordPress as their website platform and provides additional security measures to protect their websites from hacks, malware, and server intrusions. It takes care of these routine tasks so that you can focus on what matters to you most.

Therapist web design packages

Calypte works with both new and established practitioners to create custom therapy and wellness websites. We have three packages to ensure an option for every budget and to scale your business as it grows. Your website is custom designed and reflects your signature strengths and specialties. We help reduce the stress of online technologies and put your website to work for you! To learn more, see Packages or request a custom quote.